Now remember... you're still getting 20 orders a day consistently.
If you hadn't placed that form on your site, you'd never know this
was an issue. You're still VERY happy getting your 20 consistent
But now that you've discovered there may be a problem with how
customers find their shipping rates, you decide to address that
problem and put a link to a shipping rate chart.
Chances are, once you take care of the issue, those 20 orders a day
will soon increase to 50 in no time. And just think about it... You
would've never known there was a concern if you didn't reach out and
talk to your customers. Without knowing what issues or concerns
your customers have... you can't fix a problem! Therefore, you're
leaving profits on the table for someone else (A SUPER SALESPERSON)
to steal right out from under you.
16. Offer Contests And
- People browsing the Internet like to get involved. The Internet
feels like a giant community to many. They are very willing to
enter drawings and contests if they feel they're legitimately run
and they realistically have a chance to win something. A great way
to capture a visitor's email address (and we know how important that
is) is to offer a contest where something FREE will be given away.
Having said that, when it comes to contests, people won't enter a
contest unless they are going to receive something substantial,
something of VALUE! You can't run a contest and offer a free
"How To” Download. That just won't cut it. You have to offer a
REAL prize. I'm sure if you brainstorm a bit you'll come up with
some great ideas.
Again, use your own cleverness... And Do Things Ethically!
Be sure to add a "PREVIOUS WINNERS" page on your site so that new
entrants can view previous winners. This will also add legitimacy
to your contest. Also, be sure to present the contest rules clearly
on your site so everyone entering can read and agree to the terms.
17. Use Creative Pop Ups
And Exit Windows
- With the blatant overuse of Pop Up Ads and browser window
manipulators these days, almost every web browser and/or host offers
pop up blockers to stop these uninvited pests! I myself couldn't be
happier. They are very annoying when mis-used!
It is a bit unfortunate though, because pop ups were once used very
effectively by legitimate companies.... and they did their job of
converting visitors into new subscribers very well. But lately, pop
up windows have taken on a BAD NAME...and in many ways... for the
Just like anything else, when you use something like a pop up window
on your site, you have to use it with caution and show respect for
your customers. No one wants annoying pop ups at every click.
Fortunately, you can still obtain a tremendous response rate from
the new, more sophisticated pop ups and "Hover Ads" available.
system uses some very sophisticated technology with their software
to allow you to create advanced pop ups and hover ads that pop up
blockers can no longer destroy.
Additionally, as I mentioned previously, exit pop ups are a great
way to get customer feedback. You can also use exit pop ups for
special offers and discounts. Again, the cleverer you become in
your thinking, the more advantages you'll find for this technology.
Browse the web... See what others are doing... and then adapt some
of those methods you find interesting into your own site.
no doubt, your response rates will skyrocket with the use of pop
ups, hover ads, and exit windows.
18. Take Advantage Of Newsletter And
- One of the most efficient ways to advertise your business online
is through ezine and newsletter publications. Having said this, the
reason many small businesses don't get good results from an ezine or
newsletter ad is simple....They are usually writing their ads to
MAKE A SALE.
Now that you're ready to be that SUPER SALESPERSON, you now know
that the sale comes later..... First comes trust and a relationship
with your customer. So the reason you want to advertise in a
newsletter or ezine isn't to immediately HARD SELL a product, it's
simply to (LET'S SAY THIS TOGETHER) "Build Our MAILING LIST!
Very... Very... Good!
When you find a newsletter or ezine that targets your niche' market,
try placing an ad in it with only one goal in mind.... Get New
Subscribers on Your List. Once you have a large list of
subscribers, then and only then, will you truly be successful! Once
you accomplish this task, you can literally write your own
paycheck. You could send out weekly sales offers, promote affiliate
programs, promote new downloads you've created.... the opportunities
Now, contrary to when I addressed the topic of writing a Signature
File, (that's FREE to do and doesn't cost you a dime), ezine and
newsletter advertising does come with a price tag. Fortunately,
there are literally thousands of ezines and newsletters out there
that are targeted toward your market. Out of all these
publications, each will have a different number of subscribers and a
different cost to advertise in.
Additionally, depending on the type of ad, the location within the
publication, and the reputation of each publication itself, the
costs can vary significantly. You should start small, and once you
create an ad that you know is producing good results, you can then
step up slowly.
steps with each aspect of your business and learn from each
experience! Nothing has been wasted if you've at least learn
something from it.....
Write a GOOD AD! This can become a bit frustrating to
master, but take your time and write from the customer's
perspective. Put yourself in their shoes. Ask yourself...
-- Would I click on this ad if I read it?
-- What's in it for me -- the customer?
-- Do I use emotion and a call to action?
-- Am I making the customer an offer they simply can't refuse?
Again, writing effectively is a craft that takes time to master, but
you can do it with a little practice and perseverance. I strongly
recommend the book
MAKE YOUR WORDS SELL
if you are serious about learning how to write ads and web copy
effectively. Like I mentioned previously... It's SUPER!
When choosing an ezine to advertise in... choose wisely. Make sure
you're advertising in a reputable publication. You can always ask
the publisher for references or past issues to be sure they are
legitimately mailing and advertising as described. But most
importantly... advertise in ezines!
19. Have Fun!
- So many online entrepreneurs forget this! HAVE FUN! If you
aren't having fun... give it up! You have to be excited and enjoy
building your business everyday. When you make business fun, it
becomes something more than money and profits.... it becomes a
passion! When you're extremely passionate about something... you
put a lot more effort into obtaining your desired results.
20. Setup A Mailing List
- Oh, did I already mention this? Ahhh... IT'S THAT IMPORTANT! So
I've mentioned it again! If you choose not to implement any of the
techniques mentioned throughout this e-course... at the least
SETUP A MAILING LIST!
It's will be your best asset and continue to churn huge profits for
your business month after month! Read and educate yourself everyday
about how to build and profit from your list! It’s that IMPORTANT!
I certainly hope you
enjoyed this e-course.
It's been my pleasure
being able to share
these 20 surefire
techniques with you!
I hope to talk to you