I'd like to take this opportunity to
thank you for registering for this e-course. I know it's
gonna be a real eye-opener for you.
I wrote this
e-course with one goal in mind.
I'd like to put a little "twist" on some common
topics I'm sure you've already heard or read about at one time or
Because I'd REALLY like to try and thrust you into a brainstorming
I want you to really think (and hopefully understand) why certain
selling methods and
techniques are so vital to your online business...
how easily you can implement many of them into your everyday
If you do nothing else, please read over each and every one of the
topics... Even if you're a "KNOW IT ALL" and you feel you already
know everything there is to know about a particular subject (and I
say that with "MUCHO" love and respect ;-).
Because if you do, I promise you one thing… you'll finish this
course with a brighter outlook and renewed excitement about your
Are you ready to bring out the SUPER SALESPERSON lurking
Create A Mailing List
- This is absolutely - without a doubt - the most vital and
necessary tool for your business! It is so EXTREMELY important to
have a mailing list that entire websites, e-books and courses have
been written on the subject.
This is your ULTIMATE tool for your success. You've probably
heard the phrase... "The Money Is In The List". Trust me... No
words are truer! You need to have a mailing list and keep in
touch with your website visitors to bring in new business.
And here's where many fail: You CANNOT simply put a
small text link or graphic on your site that reads "sign up for
our mailing list". That won't cut it.
NOT EVEN CLOSE! Who cares?
to be a SUPER Salesperson online!
Be creative and find ways, whatever it takes, to get customers to
sign up to your list. Once a customer is on your mailing list,
they're a prospect (and hopefully a new customer) for life! Repeat
sales will be the lifeblood for your business. Offer a freebie...
ANYTHING... Your first born child (just kidding)... something of
value - something to persuade your visitors to sign up to your list.
important! Here's a few ideas:
a discount coupon or special promo to those who sign up...
a free email course; I.E. Crafting, Decorating Ideas, How to build a
coffee table under $50, etc...
Promote a contest or drawing that every new subscriber will be
a special "Members Only" section for all subscribers...
promote your mailing list EVERYWHERE possible! In your email, on
your website, your auctions...EVERYWHERE! Find clever and unique
ways to get your list information out there! Use your own creativity
and come up with some "never before seen" ways to attract new
subscribers! Browse the net and see what other retailers are
doing. Hell, this is so important that many websites actually setup
an entire domain name just for their opt-in list!
Then, once you're ready to setup your new mailing list, I
AWeber Services. They are TOP NOTCH, provide a
smorgasbord of resources, and they are EXTREMELY affordable. Plus,
they offer a RISK FREE 30 Day Test Drive! If you don't have a
mailing list... start one today!
Write Your Own Newsletter
Again, this is the ultimate tool for keeping in touch with your
website visitors and offering them something of value - FREE.
Your topic choices are endless.
example, if you own an online gift store, the topics you can
consider could be:
- Creative Gift Ideas For Children And Adults - All Under $10
- Creative And Unique Gift Wrapping Ideas On A Budget
- Holiday Or Seasonal - A mailing on each of the holidays offering
clever ideas on cooking and decorating
- Children's Themes - Mom's love to learn more about creative ways
to amuse their kids
Comprende? Your opportunities to keep in touch are once again
"endless". And please don't get scared and run away from the idea
because you think you can't write! Anybody can write an interesting
article...just keep it geared toward something you're passionate
about and you'll surely excel!
A great web resource to learn more about how to write
effectively online is a website called
SiteSell. In addition, you could download a variety of
free e-books from their website that go into this subject in more
I HIGHLY recommend
SiteSell if you aren't familiar with their website.
Then, put your newsletter to the test! You'll be astonished with
Build Your Own Website
- "If you build it they will come!" However, in order to get
visitors, your website should NOT be geared toward direct
sales, but more importantly toward simply attracting visitors and
(YEP.... you guessed it) ... getting them to sign up to your
list! It's that IMPORTANT!
don't have your own website… get one. You're missing out on a
wealth of opportunity. And remember… you can sell products
later.... after you've established a relationship with your
customers and built trust!
And I guarantee you will sell products
"later" if you build your list!
Your site doesn't have to be fancy, and to be perfectly honest,
there are many websites out there that provide a great service for
folks who aren't too familiar with web design. I've listed my
Understand that creating your own website not only allows you MUCH
more opportunity to create sales, but it will also get you much more
involved (and excited) about your online business. The search
engines look for content when listing sites... and that's very
important for traffic.
You'll have the ability to create some genuine content that’ll be
picked up by those search engines, which in turn, will lead to a
flood of traffic. Once you start writing articles for your
newsletter (and you will start a newsletter...right?), simply load
them onto your website to add instant content that your visitors
will enjoy reading and look forward to... and the search engines
will gobble it up like an ant eater on steroids.
As mentioned previously, you want to earn your customers trust and
actually build relationships. That's the goal of your website!
Once you accomplish this, the sales will follow. That is extremely
important! Don't try to immediately sell a visitor that lands on
your website, but instead offer them something of value.... FREE...
I.E. a newsletter subscription or a free report to download
outlining some great ways to solve a problem or put some excitement
in their life.
SiteSell University - If you aren't familiar...CHECK IT
OUT! If you are... Congratulations!
SiteSell University will offer you a goldmine of
information about "pre-selling" your customers and, in my opinion (
and I don't endorse too many businesses this strongly), they have
the best web hosting service on the planet for new startups,
complete with mailing list features, newsletter integration,
promotional tools and much more.